Compare every NOW Broadband broadband deal in one place, speeds up to 300Mbps, contracts from 24-month. Check what's available at your postcode.
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Customer rating sourced from Trustpilot. Checked 6 April, 2026.
If they apply a mid-contract price increase, they must give you one month of notice. You then have the right to leave your contract without paying any early termination fees.
Reselling across two major wholesale networks gives them a broader footprint. Depending on your postcode, you might be connected via CityFibre, offering full fibre to addresses where the primary network has not yet upgraded the lines.
While this is a budget brand, the operating entity is owned by Comcast and sits under the Sky umbrella. This gives you the infrastructure and stability of a major provider without paying for premium extras.
They participate in the voluntary Ofcom Automatic Compensation Scheme. This means you get automatic bill credits if an engineer misses an appointment or if your service repair is delayed.
Their call centres are located in the UK, which some people prefer when dealing with technical issues. However, customer reviews frequently highlight poor responsiveness, so UK-based does not automatically mean a smooth experience.
NOW Broadband operates as the no-frills budget brand of the Sky Group, which is part of Comcast. Originally launched in the summer of 2016 under the NOW TV banner, the company rebranded simply to NOW in 2022. They run a dual-network model, reselling connections across both the Openreach and CityFibre infrastructure. Depending on your postcode, your service might be delivered via either network, which gives some addresses a genuine full fibre option where Openreach alone might not have reached yet.
What sets NOW Broadband apart is mostly the scale of the operation behind its stripped-back exterior. You get the backing and infrastructure of a major media giant but without the premium features or complex bundles you would find at the parent company. The dual-network footprint is also a strong point, as having CityFibre in the mix means a wider reach for their full fibre products. The service is deliberately kept simple, competing entirely on straightforward packages rather than aiming for the fastest speeds on the market.
Because NOW Broadband leans on both the Openreach and CityFibre networks, their coverage across the UK is very broad. You can get their basic copper-based connections almost anywhere, because it uses full fibre infrastructure, it delivers far better upload speeds than the Superfast tier, which helps with video calls and cloud backups for a small household. The product range itself is small and tiered entirely by speed. It caps out at a 300Mbps maximum limit, meaning they deliberately choose not to offer the gigabit connections you see elsewhere, focusing instead on the tiers most households actually use.
This 75Mbps connection is their legacy copper-to-cabinet option, currently priced at £24.00 a month. It falls into the 51 to 100Mbps band, making it suitable for two or three people who want to stream HD video and work from home.
Available on both primary and CityFibre networks depending on your address, this 75Mbps package typically costs £24.00 a month. Because it uses full fibre infrastructure, it delivers far better upload speeds than the Superfast tier, which helps with video calls and cloud backups for a small household.
Also delivered across both network paths, this 75Mbps tier starts at £24.00 a month. It sits at the top end of their entry-level band, providing comfortable capacity for a household of two or three people running multiple HD streams alongside daily remote work.
This is the fastest package they offer, squarely aimed at households of three or more people. It provides enough bandwidth for multiple devices, higher-quality streaming, and large gaming downloads, though it stops well short of the gigabit speeds offered by most competitors.
NOW Broadband sits firmly in the budget to mid-range bracket. Their entry-level NOW Full Fibre 75 option is currently £24.00 a month for a 75Mbps connection. This makes them competitive against similar full fibre tiers from rivals like Plusnet and TalkTalk, though smaller independent providers do undercut them across the board. All their current deals tie you to a 24-month minimum term. You will not find any shorter rolling options or upfront reward cards here, though they do sometimes charge a small setup fee that is credited back to your account.
Their approach to mid-contract price changes is different from most major providers. Prices can change during your contract, but they do not pre-disclose specific pounds and pence increases at sign-up. Instead, NOW Broadband must give you one month of notice before any price rise takes effect. If you do not accept the new higher rate, you have the right to exit your contract without paying any penalty fees.
NOW Broadband vs Plusnet. NOW Broadband caps its top speeds at 300Mbps, while Plusnet goes significantly faster up to 900Mbps. Both require a 24-month minimum commitment, but Plusnet pre-discloses fixed pounds and pence price rises at sign-up and frequently offers reward cards. NOW Broadband skips the reward cards and fixed rises, offering a penalty-free exit if they increase your price mid-contract instead.
NOW Broadband vs TalkTalk. TalkTalk offers much faster connections up to 940Mbps, though NOW Broadband is typically cheaper at the entry level. Both lock you in for a minimum of 24 months. TalkTalk currently has no price rises scheduled until at least 2027 and often includes gift cards, whereas NOW Broadband skips the incentives but allows you to leave without penalty if they raise prices.
NOW Broadband vs POP Telecom. POP Telecom is consistently cheaper at every speed tier and reaches speeds up to 2.5Gbps, far beyond the 300Mbps limit from NOW Broadband. While POP is a small independent outfit, NOW Broadband sits within the Sky Group, which brings infrastructure scale and consumer protection processes that smaller providers can’t match. Both providers operate on the same 24-month contract terms with a policy that allows you to leave penalty-free if prices increase.
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Pricing and availability for NOW Broadband are based on Switchity's real-time analysis of active deals from our supplier panel. Enter your postcode to see what NOW Broadband can deliver at your address.
